Milk and Grain Marketing Series (2015 - 2016)
Agriculture markets are more volatile than ever. For most farms, profits are largely determined by how well you market your production. Now more than ever your farm’s future success depends on your...
View ArticleStrategic Sales Management: Building Competitive Advantage Through Value...
Success in today’s hyper-competitive customer-centric environment demands a strategic mindset. Too often, sales are approached from a purely operational or tactical perspective. Competitive advantage...
View ArticleGreat Lakes Professional Cattle Feeding and Marketing Short Courses (January,...
The purpose of this short course is to provide information to assist managers in decision making. The first session will focus on animal welfare issues and feeding strategies. The second session will...
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No programs have been added or updated in this label (Marketing) for the past 180 days.
View ArticleBusiness and Bagels: Why Leadership Matters (October 2016)
Learn the five key leadership lessons from a four year case study in re-branding a communication strategy for a worldwide non-profit. Jason Archer, Director, MA in Strategic Communications, College...
View ArticleMaking It In Michigan Annual Conference and Trade Show (November 2016)
Conference attendees will leave the conference equipped with the practical knowledge and industry resources needed to move an idea from the concept stage to a finished and marketable product....
View ArticleWest Michigan Supply Chain Management Certificate Series (2016)
This program is based on the graduate level supply chain management concentration in the Eli Broad College of Business at Michigan State University. The seminar will be offered in two fifteen-week...
View ArticleMilk and Grain Marketing Series (2016 - 2017)
Agriculture markets are more volatile than ever. For most farms, profits are largely determined by how well you market your production. Now more than ever your farm’s future success depends on your...
View ArticleMSU Product Center for Business Development
The MSU Product Center can help you develop and commercialize high value products and businesses in the food, agricultural, and natural resource sectors. Whether you are a budding entrepreneur or...
View ArticleBusiness and Bagels: Transforming the Customer Experience (May 2017)
According to Forbes, “increased focus on customer experience” will be the #1 marketing trend in 2017. Customer experience transformations must go beyond enhancing customer satisfaction; they must...
View ArticleStrategic Sales Management: Building Competitive Advantage Through Value...
Success in today’s hyper-competitive customer-centric environment demands a strategic mindset. Too often, sales are approached from a purely operational or tactical perspective. Competitive advantage...
View ArticleTransforming the Customer Experience: Building Lifelong Customer...
Transformative customer experience programs go far beyond automating for cost reduction and reinventing processes for improved customer satisfaction. They are the intersection of strategic marketing,...
View ArticleNew Media Drivers License Training Program
This course is a new wave in education in which the student or small business team is fully engaged and learning through guided experience. After participants leave the New Media Driver's License®...
View ArticleHospitality Business: Hilton Lecture Series (October 2017)
Hilton Lecture Series is hosted each year and addresses a single, topical issue facing the hospitality industry from both the hospitality industry’s and the hospitality academy’s perspectives. This...
View ArticleWest Michigan Supply Chain Management Certificate Series (January - December...
This program is based on the graduate level supply chain management concentration in the Eli Broad College of Business at Michigan State University. The seminar will be offered in two fifteen-week...
View ArticleMilk and Grain Marketing Series (2017 - 2018)
Agriculture markets are more volatile than ever. For most farms, profits are largely determined by how well you market your production. Now more than ever your farm’s future success depends on your...
View ArticleMarketing Boot Camp (February 2018)
During this day-long workshop, Dr. Bridget Behe, Michigan State University professor of horticulture, will discuss all aspects of marketing products at your retail garden center. Topics that will be...
View ArticleWine Grape Vineyard Establishment Conference (February 2018)
This is a hybrid webinar-live workshop broadcast at two locations simultaneously for those interested in starting a wine grape vineyard in Michigan. The following topics will be covered: Soil...
View ArticleBusiness and Bagels: How to Increase Sales with One Word ~ Customer-centric...
This session will identify ways to connect with current customers to satisfy their needs, increase loyalty, generate positive word of mouth, and ultimately increase sales, profits, and increase your...
View ArticleStrategic Sales Management: Building Competitive Advantage Through Value...
Success in today’s hyper-competitive customer-centric environment demands a strategic mindset. Too often, sales are approached from a purely operational or tactical perspective. Competitive advantage...
View Article