Transforming the Customer Experience: Building Lifelong Customer...
Transformative customer experience programs go far beyond automating for cost reduction and reinventing processes for improved customer satisfaction. They are the intersection of strategic marketing,...
View ArticleNew Media Drivers License Training Program
This course is a new wave in education in which the student or small business team is fully engaged and learning through guided experience. After participants leave the New Media Driver's License®...
View ArticleWest Michigan Supply Chain Management Certificate Series (January - December...
This program is based on the graduate level supply chain management concentration in the Eli Broad College of Business at Michigan State University. The seminar will be offered in two fifteen-week...
View ArticleMilk and Grain Marketing Series (2017 - 2018)
Agriculture markets are more volatile than ever. For most farms, profits are largely determined by how well you market your production. Now more than ever your farm’s future success depends on your...
View ArticleMarketing Boot Camp (February 2018)
During this day-long workshop, Dr. Bridget Behe, Michigan State University professor of horticulture, will discuss all aspects of marketing products at your retail garden center. Topics that will be...
View ArticleWine Grape Vineyard Establishment Conference (February 2018)
This is a hybrid webinar-live workshop broadcast at two locations simultaneously for those interested in starting a wine grape vineyard in Michigan. The following topics will be covered: Soil...
View ArticleBusiness and Bagels: How to Increase Sales with One Word ~ Customer-centric...
This session will identify ways to connect with current customers to satisfy their needs, increase loyalty, generate positive word of mouth, and ultimately increase sales, profits, and increase your...
View ArticleStrategic Sales Management: Building Competitive Advantage Through Value...
Success in today’s hyper-competitive customer-centric environment demands a strategic mindset. Too often, sales are approached from a purely operational or tactical perspective. Competitive advantage...
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